Marketing a new building business, whether you are a sole trader or a company, against long-standing, established competitors can be a challenge.

Finding the strengths from within your own business and highlighting them in your marketing strategies are key to establishing a solid reputation and encouraging new and repeat business. In building and construction, your reputation is the single most important aspect of your business.

A good marketing plan will give you direction and focus. However, you need to be clear about your marketing objectives and how you’re going to achieve them.

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